Ford’s Australian designed and engineered Ranger is becoming one of Australia’s most popular pick-ups in 2014, reaching No. 2 in the sales charts and eating into the Toyota Hilux’s lead.
According to Ford, in the first quarter of 2014 the Ranger sold 5,818 units, which represents a year-on-year sales growth of 945 units, or an increase of 42 per cent.
This is the second highest quarterly sales result for Ranger. Including April’s VFACTS figures, Ford has sold 7912 Rangers year-to-date (YTD), up from 6556 for the same period last year.
Apart from strong fleet sales, Ranger is also gaining customers in the private sector with YTD sales figures showing a huge 158 per cent increase in private buyers compared to the same period last year. Retail sales (a combination of private and small fleets) now make up 69 per cent of total Ranger sales.
In YTD sales data from VFACTS in the hotly contested local pick-up truck segment, the Ford Ranger is now ahead of the Mazda BT-50, Holden Colorado, Mitsubishi Triton, Nissan Navara, Isuzu D-Max and Volkswagen Amarok.
Ford Vice President of Marketing, Sales and Service, Graeme Whickman, said Ranger had clearly struck a chord with Australian buyers.
“The fact that Ranger was designed and engineered in Australia means it has proven capability in our harsh conditions; something that our customers recognise,” he said.
“With petrol and diesel variants available in both 4×2 and 4×4, it’s a vehicle that fits perfectly with the requirements of customers across Australia and the world.
“When you look at the Ranger model line-up, with key customer-focused features like Bluetooth®2 connectivity, 5-star ANCAP safety across the range and then add in high levels of refinement and capability, it’s no wonder customers are flocking to dealers.”
Ford claims that Ranger has also been selling in healthy numbers across the Tasman, where it outsold the Toyota Hilux for the month of December 2013 and in 2014 has become the top selling pick-up truck YTD.
This year, Ranger sales in NZ are up 33 per cent for the first quarter compared to the same time last year. It also won NZ 4WD Magazine’s 2013 4×4 Award of the Year. TJ